How might AT&T create a meaningful video experience using VR/AR/360 video?
How do we best leverage Immersive Technologies (AR, VR, 360)
for our entertainment platform?
Technologies are still nascent
Selling hardware isn’t enough
HMW create meaningful experiences to monetize content,
licensing and advertising?
Stakeholder workshops to understand immersion drivers
Concept generation working session
6 in lab interviews with concepts and prototypes
Framework working session
Concept generation and prototype storyboarding
Strategy lead: Bella Chu
Research lead: Liz Jernegan
Prototyper/UX Designer: Lee Cody
Strategists: Justin Dionosio, Dimitri Alexander
Industrial Designer: Mike Kim
Experiences should be relevant, tied to the content and feeding user’s fandom
Videos shouldn’t pull users out of content, but help them engage with it
360 video should have a directed point of view to help users navigate with minimal work
Videos should be 1-3 minutes
All concepts are property of AT&T.